Analisis Sentimen Positif Terhadap Brand Kecantikan Avoskin sebagai Eco Friendly Brand di Media Sosial X dan TikTok
Keywords:
Avoskin, skincare, eco friendly, positive sentiment, Brand24Abstract
The Indonesian beauty industry continues to grow, marked by the emergence of many local skincare brands. Avoskin is a local skincare brand that is committed to "green beauty" with environmentally friendly products. This research aims to determine general positive sentiment, mentions, and specific positive sentiment towards Avoskin as an eco friendly brand on social media Data was collected from online communities using social media monitoring tools, namely Brand24. This research shows that there are 858 general positive sentiments, 2,564 mentions, and 28 specific positive sentiments towards Avoskin as an eco-friendly brand with related keywords. The final results of the research show that X and TikTok users still do not give full attention to Avoskin as an eco friendly brand.
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Aurellia, F. R. (2023, December). Analisis Media Monitoring Terhadap Brand Kecantikan Hanasui pada Bulan Maret 2023. Jurnal Riset Public Relations, 3. https://doi.org/10.29313/jrpr.v3i2.3210
Avoskin. (n.d.). About Us. Retrieved April 25, 2024, from https://www.avoskinbeauty.com/about-us
Avoskin. (2024, February 7). #MulaiDariMejaRias: Langkah Bersama Avoskin Melindungi Bumi! | The Carousel. Avoskin Official's Blog. Retrieved April 25, 2024, from https://blog.avoskinbeauty.com/mulai-dari-meja-rias-langkah-avoskin-lindungi-bumi/
eMarketer. (n.d.). Holiday Season - Reports, Statistics & Marketing Trends. eMarketer. Retrieved April 25, 2024, from https://www.emarketer.com/topics/category/holiday%20season
Female Daily. (n.d.). Female Daily Best of Beauty Awards 2023. Female Daily Best of Beauty Awards - Femaledaily. Retrieved April 25, 2024, from https://awards.femaledaily.com/
Fiantika, F., Wasil, M., Jumiyati, S., Honesti, L., Wahyuni, S., Mouw, E., Jonata, Mashudi, I., Hasanah, N., Maharani, A., Ambarwati, K., Noflidaputri, R., Nuryami, & Waris, L. (2022). METODOLOGI PENELITIAN KUALITATIF (1st ed.). PT. Global Eksekutif Teknologi. https://www.researchgate.net/profile/Anita-Maharani/publication/359652702_Metodologi_Penelitian_Kualitatif/links/6246f08b21077329f2e8330b/Metodologi-Penelitian-Kualitatif.pdf
Hill, C. (2024, February 1). 10 Social Media Trends You Need to Know in 2024. Retrieved April 25, 2024, from https://sproutsocial.com/insights/social-media-trends/
IDH. (n.d.). Indonesia Sustainable Brand Index:. The Sustainable Trade Initiative. Retrieved April 25, 2024, from https://www.idhsustainabletrade.com/about-idh/
Kozinets, R. (2010). Management netnography: axiological and methodological developments in online cultural business research. The Sage handbook of qualitative business and management research methods. London: Sage.
kumparanWOMAN. (2021, August 23). 3 Komitmen Avoskin untuk Lingkungan melalui Kampanye #LoveAvoskinLoveEarth. Retrieved April 25, 2024, from https://kumparan.com/kumparanwoman/3-komitmen-avoskin-untuk-lingkungan-melalui-kampanye-loveavoskinloveearth-1wO2I2gixPM
NielsenIQ. (2019, January 10). A 'Natural' Rise in Sustainability Around The World. Retrieved April 25, 2024, from https://nielseniq.com/global/en/insights/analysis/2019/a-natural-rise-in-sustainability-around-the-world/
Nurmarisma, C., Savitri, C., & Fadilla, S. P. (2023, December 5). Pengaruh Brand Ambassador “Tasya Farasya” Dan Brand Trust Terhadap Minat Beli Avoskin Di Aplikasi Instagram Pada Mahasiswa. Jurnal Manajemen Diversifikasi, 3, 1-10. http://scholar.ummetro.ac.id/index.php/diversifikasi/article/view/4346
Prakasa, B. (2022, November 14). AVO Buktikan Perubahan Nyata untuk Lingkungan Lewat Bisnis Kecantikan. IDN Times. Retrieved April 25, 2024, from https://www.idntimes.com/news/indonesia/bima-prakasa/avo-sustainable-beauty-csc
Wibisono, A. (2019, March 6). Memahami Metode Penelitian Kualitatif. Djkn.kemenkeu.go.id. Retrieved April 25, 2024, from https://www.djkn.kemenkeu.go.id/artikel/baca/12773/Memahami-Metode-Penelitian-Kualitatif.html
Wiley, D. (2022, November 11). Holiday Season 2022: Influencer Marketing Tips And Advice. Retrieved April 25, 2024, from https://www.forbes.com/sites/forbesagencycouncil/2022/11/11/holiday-season-2022-influencer-marketing-tips-and-advice/?sh=3c9378931a54
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Published
2024-12-30
How to Cite
Magrifatul Zania Maharani, Hafiar, H., & Chandratama Priyatna, C. (2024). Analisis Sentimen Positif Terhadap Brand Kecantikan Avoskin sebagai Eco Friendly Brand di Media Sosial X dan TikTok. URNAL LMIAH AHASISWA, 2(2), 25–40. etrieved from https://jim.ar-raniry.ac.id/ej/article/view/479
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