The Effect Of Promotion, Service Quality And Administration Of Voting Interest Sharia People's Business Credit In PT. Pegadaian Syariah
DOI:
https://doi.org/10.22373/gx8d2w50Abstract
The Influence of Promotion Factors, Service Quality and Administration on Customer Interest in Choosing Sharia People's Business Credit (KUR) Products at PT. Pegadaian Syariah Banda Aceh City. The purpose of this study is to analyze the influence of these factors on customer interest in using the People's Business Credit (KUR) product. This study employed a quantitative method, utilizing primary data sources and a questionnaire-based data collection technique distributed through simple random sampling, targeting active customers who have chosen the People's Business Credit (Kredit Usaha Rakyat, KUR) products at PT. Pegadaian Syariah, Banda Aceh. The sample consisted of 85 respondents, and multiple linear regression analysis was used to test the hypotheses. The results of the multiple linear regression analysis assisted by SPSS, found that partially the service quality variable has a significant positive effect on customer interest, while the promotion and administration variables do not affect customer interest. However, the three independent variables simultaneously have a positive effect on Customer Interest in Choosing Sharia People's Business Credit (KUR) Products at PT. Pegadaian Syariah Banda Aceh City.
Keywords: Promotion, service quality, administration, customer interest, KUR
References
Al-Qur’an Surah Al-isra’ ayat 84 (Cetakan Kemenag Republik Indonesian).
Amiruddin, K., Paly, Muhammad Basir., & Abdullah, Muhammad Wahyuddin. (2023). Customer Loyalty Islamic Banks In Indonesia: Service Quality Which Mediated By Satisfaction And Customer Trust. International Journal of Professionanl: Business Review, Miami 8(4), 01-23
Andespa, R. (2017). Factors Affecting Customer Interest in Saving in Islamic Banks. Al-Masraf: Journal of Financial Institutions and Banking, 2(2).
Fitrianah, D. (2017). Increasing the Role of Islamic Financial Institutions in Collecting Community Funds. Journal of Islamic Economics & Business, 3(2), 201-220.
Giovani. (2023). Promotion Strategy for People's Business Credit Products at PT. Pegadaian Syariah Batusangkar. Thesis. Mahmud Yunus State Islamic University Batusangkar.
Huda, Nurul & Heykal, Mohammad. (2010). Islamic Financial Institutions: Theoretical and Practical Review. Jakarta: Kencana
Ibrahim, A. (2023). Islamic Economics and Business Research Methodology Revised Edition. Jakarta: Bumi Aksara.
Kambuaya, Carlos. (2014) The Influence of Motivation, Interest, Discipline and Self-Adaptation on the Learning Achievement of Students Participating in the Affirmative Program for Secondary Education from Papua and West Papua in Bandung City. Social Journal. 5(2).
Kasmir. (2008). Banks and Other Financial Institutions. Revised Edition 2008. Jakarta: PT Raja Grafindo.
Kotler & Keller, (2009). Marketing Management, 5th Edition. Jakarta: PT. Indeks
Muanas, Arief. (2014). Consumer Behavior. Yogyakarta: Gerbang Media Aksara.
Mulyana Yayan M., Abdul Rosid & Nurhayati. (2020). Implementasi Kebijakan Kredit Usaha Rakyat Pada UMKM Di Kabupaten Bandung, Business Preneur: Jurnal Ilmu Administrasi Bisnis, 2(2), 102-122
Pegadaian.(2022).11December2022,https://sahabat.pegadaian.co.id/produk-kur-syariah
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing & Management, 29(7), 739–756. https://doi.org/10.1080/19368623.2020.1722304
Rachmadi, T. (2020) The Power Of Digital Marketing. 55: Tiga Ebook.
Rindayanti, S., Sugiatik, & Wardani, T. S. (2017). The Concept of Wholehearted Service. Rustida Health Academy, DIII Nursing Study Program. Jakarta: Kencana
Ruhaniah, Nia, Tanjung, Hendri. & Hilman Hakiem, Hilman. (2022). Pengaruh Promosi, Kualitas Pelayanan, dan Implementasi Syariah terhadap Minat Masyarakat Menggunakan Jasa Pegadaian Syariah. El-Mal: Jurnal Kajian Ekonomi dan Bisnis, 5 No 1 (2022) 60-70 DOI: 1047467/elmal.v5i1.633
Schiffman, L. G., & Kanuk, L. L. (2019). Consumer behavior (12th ed.). Pearson Education.
Sefnedi, Akmal., & Sasmita, Nelva (2020). The Mediating Effect of Patient Satisfaction on The Relationship between Service Quality, Hospital Image, Trust and Patient Loyalty: Evidence from Indonesia. International Journal of Research Science & Management 7(2), 20
Siswandi. (2017). Logistics & Warehouse Administration (Company Case and Application). Jakarta
Sugiyono. (2019). Quantitative and Qualitative Research Methodology and R&D. Bandung: ALFABETA
Surahman, P. A. (2017). Application of Sharia Principles in Rahn Contracts at Sharia Pawnshops. Jurnal Law and Justice 2(2), 135-146
Tjiptono, F. (2015). Principles of Total Quality Service. Yogyakarta: C.V Andi Offset.
Yanti, Y. I., & Hidayat, R. (2023). The Effect of Service Quality Promotion and Motivation On The Decision To Choose Gold Savings Products at pt. Pegadaian (Perbaungan Branch). Jurnal Ekonomi, 12(3), 772–779. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/2121
Zainudin, Ali. (2008). Sharia Pawn Law, Jakarta: Sinar Grafika.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Cut Merah Manyang, Ismuadi Usman, Ismail Rasyid Ridla Tarigan
This work is licensed under a Creative Commons Attribution 4.0 International License.
1.png)
.png)
