Analisis Pengaruh Kemudahan, Kegunaan dan Tingkat Resiko Terhadap Keputusan Masyarakat Sukoharjo Menggunakan Shopeepay
DOI:
https://doi.org/10.22373/jimebis.v4i1.290Keywords:
TAM, perceived convenience, perceived usability, perceived risk, decision to use shopeepayAbstract
In today's digital era, information progress is spreading fast and getting more advanced. Technology transfer can control various elements of people's habits that impact daily activities. The use of social media by mobile phones is increasing every year. The annual increase causes various innovations, one of which is financial technology or fintech. An example of fintech that is often used today is the Shopeepay e-wallet. The purpose of this analysis is to understand the impact of convenience, usability & risk on the certainty of using Shopeepay in the Sukoharjo Regency area. This form of study uses prime data. How to take samples with cluster random sampling. The total sample is 100 respondents by providing an online questionnaire in the form of a G-Form. Multiple linear regression with SPSS 23 is used for data processing. Simultaneous research on usage decisions. It is known that the results of the research that the researchers conducted were that perceived convenience had no significant impact on the decision to use shopeepay, then perceived usefulness had an effect on using shopeepay, and perceived risk had an effect on decisions on using shopeepay in the community in Sukoharjo. The results of the validity test are declared valid, and the reliability test is declared reliable
References
Ambarwati, D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Dan Persepsi Kepercayaan Terhadap Keputusan Penggunaan Go-Pay Pada Mahasiswa STIE Aub Surakarta. Jurnal Bisnis dan Ekonomi, 6(1), 88-103.
Aulia, N., & Suryanawa, I. K. (2019). Pengaruh Persepsi Kegunaan dan Kemudahan Penggunaan Pada Minat Penggunaan Quick Response Code dalam Transaksi Keuangan. E-Jurnal Akuntansi, 28(3), 1749. https://doi.org/10.24843/eja.2019.v28.i03.p08
Davis, F. D. (2013). Information Technology Introduction. 13(3),319-340.
Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan Program SPSS. Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2016). Aplikasi Analisis Multivariete dengan Program IBM SPSS 23 (Cet. VIII). Badan Penerbit Universitas Diponegoro.
Haryani, D. S. (2019). Pengaruh Persepsi Risiko Terhadap Keputusan Pembelian Online Di Tanjungpinang. Jurnal Dimensi, 8(2),198-209. https://doi.org/10.33373/dms.v8i2.2155
Kotler & Keller. (2016). Capturing Marketing Insights (Electronic Version). In Marketing Management.
Mawardani, F., & Dwijayanti, R. (2021). Pengaruh Persepsi Kemudahan Penggunaan Dan Promosi Cashback Terhadap Minat Mahasiswa Dalam Menggunakan Dompet Digital Shopeepay Pada Aplikasi Shopee. Jurnal Pendidikan Tata Niaga (JPTN), 9(3),1455-1463.
Nadia, G., & Wiryawan, D. (2022). Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Terhadap Niat Penggunaan E-Wallet ShopeePay (Studi Pada Pengguna ShopeePay di Bandar Lampung). REVENUE: Jurnal Manajemen Bisnis Islam, 3(2),185-198. https://doi.org/10.24042/revenue.v3i2.13486
Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. 7(3),69-103.
Pratama, R. A. (2021). Analisis Pengguna Shopeepay Dan Gopay Pada Masa Pandemi Covid-19 Dengan Model Tam. Jurnal Informatika dan Rekayasa Perangkat Lunak, 2(4),1-10. http://jim.teknokrat.ac.id/index.php/informatika/article/view/1606%0Ahttp://jim.teknokrat.ac.id/index.php/informatika/article/download/1606/504
Priambodo, S., & Prabawani, B. (2015). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunan, dan Persepsi Risiko Terhadap Minat Menggunakan Layanan Uang Elektronik (Studi Kasus Pada Masyarakat Di Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2),127-135.
Rahmad, A. D., Astuti, E. S., & Riyadi. (2017). Pengaruh Kemudahan Terhadap Kepercayaan dan Penggunaan SMS Banking (Studi pada Mahasiswa Jurusan Administrasi Bisnis Universitas Brawijaya). Jurnal Administrasi Bisnis (JAB), 43(1),36-43.
Sugiyono. (2018). Metode Penelitian Kuantitatif (Cet. 1). Alfabeta.
Suryani, T. (2013). Perilaku Konsumen Implementasi pada Strategi Pemasaran (ed. 1. cet.). Yogyakarta: Graha Ilmu.
Tyas, E. I., Darma, E. S., P., A., & M. (2019). Pengaruh Perceived Usefulness , Perceived Ease of Use, Perceived Enjoyment dan Actual Usage Terhadap Penerimaan Teknologi Informasi : Studi Empiris Pada Karyawan Bagian Akuntansi dan Keuangan Baitul Maal Wa Tamwil Wilayah Daerah Istimewa Yogyakarta. JAB, 1(1), 25-35.
William, G., & Tjokrosaputro, M. (2021). Persepsi Kegunaan Dan Promosi Untuk Memprediksi Niat Penggunaan E-Wallet: Sikap Sebagai Variabel Mediator. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 74. https://doi.org/10.24912/jmieb.v5i1.9997.
1.png)
.png)
